CozyPhones

Ashburn, Washington, D.C.

Since 2016, we have been collaborating with CozyPhones in building its product line. We worked on private label designs and licesnsing designs. When designs were ready to be made, we worked with our manufacturers to excute each and every products to get approved and finalized for client's product launch.

Research + Moodboard
Design Concepts
Factory Artwork
Product Shot

Phase 1 - Research + Moodboard

Given the direction by our client, we pulled together moodboards that provided trend research in the target market categories - boys and girls, color story, and fabrication. We presented to our client our design approach, and gathered feedback for the next phase - Design Concepts.

Phase 2 - Design Concepts

After gathering client's feedback, we sketched out a number of design options for our client to review. Our client picked and chose their favorite option to proceed into edits and revisions.

Phase 3 - Factory Artwork

As we moved along the design development phase, we focused very much on each and every design details. We finalized the design concept with technical drawings of the inside and out of the product. Once we were ready to move toward sampling, we developed a comprehensive tech pack as the final deliverable. We then sent it to the manufacturer for sample development.

When production samples came in, we worked on perfecting the samples by providing structured comments for the factory to improve and make corrections to the second round of revision sample.

Phase 4 - Product Shot

For company records, we performed a photoshoot on each and every product. The product shots can be used for product listing, and other marketing purposes.

With the success of our design effort, the product was sold well online. We continued our collaboration, and since we designed and developed their kids line of products under the CozyPhones private label.

Ipsy

San Mateo, California

Design Concepts
Technical Drawing
Tech Pack

Background

One of our greatest opportunity was working with a marketing agency that partnered with Ipsy on their design and development on their monthly Glam Bag program.

With the given design directions, we worked on design concepts and executed production artwork for the chosen styles to be made for final submissions.

Here are a few of the many designs we had previously worked on.

2016 June Glam Bag

While print pattern designs come in various forms, we mostly designed based on the given direction the client provide us. Along with the client's budget, we came up with design concepts that will not only look appealing, but also close to the inspiration the client had in mind. At the same time, we paid attention to the use of materials that would stay within client's design budget.

*Digital repeat print design of irridescent tiles.

*Once the design got selected to proceed into sampling stage, we laid out our designs onto factory artwork for the factory to produce a preliminary design sample for the buyer at Ipsy to review and comment.

2015 December Glam Bag

We presented design ideas on close to realistic graphic renderings as part of the sales tool for the team to use on their pitch deck.

*Placement print design with single use of Ipsy brand color.

*Factory artwork for preliminary design sample.

2015 October Glam Bag

With the given design directions, we provided design options on the pitch deck for the Ipsy buyers to pick and choose from. We put together print pattern designs in several color combinations, zipper puller design, and materials that would stay within the buyer's budget.

*With the given design directions, we put together print pattern designs in several color combinations, zipper puller design, and materials that would stay within the buyer's budget.

*Once the design got chosen to proceed into sampling stage, we laid out our designs onto factory artwork for the factory to produce a preliminary design sample for the buyer to review and comment.